Case Study: Liverpool Football Club achieves a seamless omni-channel fan experience with Mitel

Liverpool Football Club - Customer Case Study

Liverpool Football Club, based in Liverpool, UK, needed a more modern communications platform to enhance the fan experience and improve staff mobility and collaboration. The club sought a secure unified communications solution that integrated with existing business apps, offered omni‑channel fan engagement (voice, email, web‑chat), and provided better contact centre reporting for training and productivity.

Mitel deployed MiCloud Flex with 6930/6940 IP phones, MiCollab and a Contact Centre, giving LFC a single, resilient solution with dual data‑center redundancy, mobile collaboration tools, advanced reporting and omni‑channel fan access. The implementation simplified fan journeys, enabled intelligent self‑service and streamlined operations—improving supporter interactions and staff productivity.

Liverpool Football Club

Billy Hogan

Managing Director and Chief Commercial Officer