Case Study: Snowflake achieves a record-breaking IPO and media momentum with Mission North

Snowflake doubles stock price on day one with Mission North

Snowflake, a company that delivers the Data Cloud, was preparing for a highly anticipated IPO amidst the global pandemic and a climate of big tech backlash. Their challenge was to position themselves as a durable company and their CEO as an exceptional leader. They partnered with Mission North for strategic communications support to navigate this complex environment.

Mission North developed a holistic strategy that included a media analysis, a communications playbook, and an up-leveled narrative for investors. They secured extensive media coverage, including a Forbes cover story on the CEO. As a result, Snowflake’s IPO became the most successful in software history, with its stock price doubling on the first day of trading and over 1,900 unique articles and broadcast hits.

Snowflake