Case Study: TUI boosts travel booking and customer engagement with Miquido

TUI grows app to 1M+ downloads with Miquido

The customer, TUI Poland, faced challenges in providing a personalized and accessible booking experience for its users. They needed a mobile application that could offer secure payments and enable customers to self-book holidays at any time. To address this, TUI partnered with the vendor Miquido to develop a comprehensive travel management app.

Miquido implemented a user-friendly mobile app featuring a personal myTUI profile for tailored recommendations and a secure, streamlined booking and payment process. The solution successfully expanded TUI's client base and increased revenue, leading to a successful launch in the Czech market. The app achieved over one million downloads on Google Play and earned high ratings of 4.6 and 4.9 on the Google Play and App Store platforms respectively.

TUI