Case Study: DocuSign achieves 10x engagement and $1M in TCV with Mintigo Predictive Marketing

DocuSign Improves Engagement 10x using Mintigo Predictive Marketing

DocuSign, led by Meagen Eisenberg (VP of Demand Generation), faced a classic scale problem: 13 million leads and lots of data noise but little insight into which prospects were most likely to buy. The team needed a way to find and engage qualified buyers without manually contacting an impossibly large list.

Using Mintigo’s Predictive Marketing Platform and its CustomerDNA™ modeling, DocuSign built buyer personas, prioritized and routed high‑value prospects to the right sales reps or nurture tracks, and tailored messaging. The campaign drove a 23.8% engagement rate (a 10x improvement), generated over 35 sales opportunities and roughly $1M in TCV, and delivered better segmentation and ongoing nurture insights.

DocuSign

Meagen Eisenberg

VP Demand Generation