Case Study: Waystar achieves scalable, data-driven sales enablement and tighter product messaging with MindTickle

Waystar Tightens Product Messaging, Scales Up Training With Data-driven Sales Enablement

Waystar, a leading provider of revenue‑cycle technologies serving more than 450,000 clients, faced the challenge of reinforcing reps’ knowledge of a complex, fast‑changing healthcare market, improving product messaging and pitches, and scaling enablement for a rapidly growing sales team while reducing reliance on resource‑intensive instructor‑led training. To address these needs, Waystar selected MindTickle and its data‑driven sales readiness platform as the foundation for modernizing onboarding and ongoing training.

MindTickle consolidated Waystar’s content onto a mobile, on‑demand platform, added video role‑play certification (“Missions”), quick update micro‑learning, and analytics to track engagement and outcomes. As a result, Waystar has migrated much instructor‑led content to MindTickle, certified sellers on three products, gained visibility into engagement metrics that can be tied to field success, freed up time and resources to expand enablement, and improved reps’ product knowledge and customer interactions.

Waystar

Jay Smorey

Senior Manager, Sales Enablement