Case Study: Wärtsilä achieves global sales agility with MindTickle's analytics-driven sales enablement

Wärtsilä Powers Global Sales Agility with Data-Driven Sales Enablement

Wärtsilä, a global leader in marine and energy technologies, faced a sales enablement bottleneck: scattered product information, long sales cycles (up to five years), and a legacy LMS that couldn’t deliver mobile, on‑the‑go, bite‑sized learning for its distributed sales force. To solve this, Wärtsilä selected MindTickle’s analytics‑driven sales enablement platform to centralize content and make training accessible via mobile and CRM.

MindTickle was rolled out in under three weeks and enabled a weekly cadence of short learning modules for about 160 direct sales users across a portfolio of roughly 4,000 products, reducing the need for costly in‑person training and creating a single library for essential content. The platform also strengthened Wärtsilä’s value‑selling approach and established a feedback loop from reps to product teams, giving MindTickle measurable impact in faster knowledge sharing and more agile, data‑driven sales readiness.

Wärtsilä

Johanna Kuusisto

Chief Information Officer