Case Study: Veracyte achieves scalable onboarding and sharper sales messaging with MindTickle

Veracyte Sharpens Its Approach to Sales with Digitized Readiness Programs

Veracyte, a genomic diagnostics company selling complex tests for thyroid, lung cancer and pulmonary fibrosis, faced rapid product launches and a fivefold expansion of its field sales team (about 40 new hires), while relying on hard-to-update, offline training that couldn’t track review, retention or messaging consistency. To address this, Veracyte selected MindTickle to digitize its sales readiness and onboarding programs.

MindTickle delivered bite-sized, role-targeted readiness modules (video/audio), quizzes and assessments, mobile access, and in-depth analytics so Veracyte could reinforce learning, set standardized pass rates, track completion and compliance, and deliver targeted coaching. The MindTickle solution reduced administrative overhead, improved retention and consistent messaging across the team, enabled rapid onboarding to match Veracyte’s growth (supporting multiple training classes and ~40 hires), and helped drive more engaging sales calls and positive sales growth.

Veracyte

Gayle Seely

Director of Sales Development