Case Study: Menemsha Group achieves a SaaS transformation and 95% licensing revenue with MindTickle

Transforms its GTM Strategy with Mindtickle accounting for 95% of licensing revenue

Menemsha Group, a Boston-based sales training firm serving IT recruiting companies, faced a classic scaling problem: its live workshops and webinars delivered great content but offered no way to quantify learning, certify knowledge, or sustain ongoing client engagement. Founder-led delivery limited growth and caused burnout, so Menemsha Group partnered with the MindTickle platform to create a measurable, scalable enablement offering.

By becoming experts on MindTickle, Menemsha Group transformed from one-off workshops to a SaaS-based enablement business that delivers onboarding, training, conversation intelligence, and coaching at scale. Using MindTickle, clients saw a 229% increase in recruiter revenue attainment, a 55% reduction in new-hire time to quota, a 153% ROI in the first 90 days, growth from 3–4 to hundreds of customers at a time, and today 95% of Menemsha Group’s revenue comes from licensing the MindTickle platform and access to its content.

Menemsha Group

Dan Fisher

Founder