Case Study: Propeller achieves faster sales cycles and higher engagement with MindTickle Digital Sales Rooms

Propeller Speeds Sales Cycle with Digital Sales Rooms

Propeller, a global SaaS company serving civil construction, earthworks, and mining, struggled to share sales content with customers who are frequently out in the field. Content was decentralized across CRM, Google Sheets, Drive, and the website, and Propeller lacked visibility into when prospects engaged with materials. To address this, Propeller turned to Mindtickle, adopting Mindtickle Digital Sales Rooms and Sales Content Management to deliver a single, mobile-friendly content experience.

Mindtickle implemented personalized Digital Sales Rooms with a single shareable link, out-of-the-box HubSpot integration, and centralized sales content management, enabling embedded mobile viewing and easy content updates. The solution produced measurable impact: reduced sales cycles, higher top-of-funnel conversion rates, increased responsiveness between sales and prospects, and simpler content management. Mindtickle also delivered engagement analytics (what content was viewed, by whom, and for how long), allowing Propeller to optimize content and accelerate deals.

Propeller

Drew Hultgren

Sales Operations Manager