Case Study: PreSales Academy achieves 84% increase in student enrollment with MindTickle

PreSales Academy Sees 84% Increase in Student Enrollment Using Mindtickle for Sales Training

PreSales Academy, an Illinois-based e-learning provider that trains career changers for presales and sales engineering roles, faced rapid applicant growth that exposed scheduling bottlenecks and inconsistent coaching feedback. To scale personalized, realistic practice beyond a traditional LMS, PreSales Academy selected Mindtickle’s sales training platform—using virtual role-plays, AI-powered reviews, coaching forms, and analytics—to deliver both self-paced and instructor-led learning.

Mindtickle enabled PreSales Academy to restructure training into three stages with on-demand content, recorded mock demos, automated AI scoring, and streamlined coaching dashboards, allowing the team to enroll and train far more students. The program drove measurable impact: an 84% increase in student enrollment in two years, a 22% average improvement from first to last demo role-play, 95% student satisfaction, and graduates seeing an average salary increase of $80,000 (median > $118,000).

PreSales Academy

Mattie Stremic

Head of the Academy