Case Study: Global Pharmaceutical Company achieves 90%+ adoption and consistent global sales execution with MindTickle

MindTickle’s Enablement Solution Transforms Global Pharmaceutical Co’s Sales Execution

Global Pharmaceutical Company, a top-five global pharma with operations in 100+ countries, faced an ineffective legacy LMS and fragmented point solutions that couldn’t support consistent messaging, onboarding or measurable coaching across its distributed salesforce. The company needed a purpose-built, end-to-end sales enablement and readiness solution to keep reps on message with medical professionals and hospitals while tracking performance—so it engaged MindTickle’s sales enablement platform (mobile app, training, micro-learning, video certification, coaching and analytics).

MindTickle delivered a single, gamified user experience plus its Sales Capability Index (SCI) to score reps, teams and regions; the platform now supports onboarding, ride-along coaching, drug detailing, monthly certifications and new-product reinforcement. The result: MindTickle drove >90% adoption in the pilot region and was leveraged by 60% of the company’s sales teams globally within a year, sustained retention beyond a year, and established SCI as a measurable, compensation-linked leading indicator of sales performance.