Case Study: Mendix achieves rapid sales onboarding and consistent, certified field execution with MindTickle

Launched sales readiness and certification program with MindTickle in just 1 month

Mendix, a 501–1000 employee leader in computer software, needed a faster, more consistent way to onboard commercial sales roles across EMEA and the US and to improve sales performance. To solve this, they partnered with MindTickle to launch a sales readiness and certification program (their Sales Champions Program) focused on practical “Missions” that build real-world selling skills and verify capability. The program was launched in just one month.

MindTickle’s solution gave Mendix a structured way for reps to practice, be coached, and earn certification on tasks like concise prospect conversations, use of sales tools, email and presentation effectiveness, and outbound pipeline activities. As a result, Mendix achieved a consistent, elevated standard of in-field execution and new hires began engaging prospects faster and with greater confidence; the customer rated MindTickle ★★★★★ and 10/10 on likelihood to recommend.

Mendix