MindTickle
64 Case Studies
A MindTickle Case Study
Janssen Pharmaceuticals (Janssen India) faced a fragmented, mostly face‑to‑face sales enablement process for its 600+ reps, making it hard to keep sellers up to date on complex, highly regulated products. To modernize onboarding, training and coaching and provide on‑demand learning and analytics, Janssen partnered with MindTickle.
MindTickle rolled out a single sales‑readiness platform — hosting Janssen’s Nirmaan Academy onboarding, Krosswind assessments and a sales coaching module — and provided detailed analytics to optimize content and timing. The results included a 50% reduction in rep ramp time, a 35% lift in sales within six months of hire (10% after 18 months), a 25% improvement in online training scores, ~95% of coaching forms completed onsite, and contributed to 13.5% business growth in 2021.
Somnath Datta
Head of Commercial Excellence