Case Study: Data Axle achieves 30–40% faster onboarding and actionable field insights with MindTickle

How Data Axle Simplifies Sales Readiness and Gains Actionable Field Insights with Mindtickle

Data Axle, a Dallas-based data, technology, and marketing services provider, needed a more modern way to deliver onboarding and ongoing training and lacked visibility into whether sellers were applying skills on sales calls or how performance compared to benchmarks. To address these challenges, Data Axle selected MindTickle’s Sales Readiness Platform, leveraging features such as Call AI and the Readiness Index/IRP workstreams.

With MindTickle, Data Axle consolidated readiness into a single, integrated platform (including Salesforce), used Call AI to analyze and share calls for coaching, and established an Ideal Rep Profile to measure skills consistently. The program achieved 95% Call AI adoption, 5,900 call recordings to date, consistent call-performance measurement to inform coaching, and a 30–40% reduction in new-rep onboarding time.

Data Axle

Sal Pecoraro

Senior Vice President Client Technology Solutions