Case Study: Cipla achieves 70% reduction in onboarding time and 3x learning consumption with MindTickle

How Cipla Takes Learning 100% Virtual Without Missing a Beat

Cipla, a multinational pharmaceutical company with more than 25,000 employees and roughly 9,000 field sales staff in India, needed to convert its seven‑to‑eleven‑day, face‑to‑face onboarding for over 2,000 annual new hires to a fully virtual model when COVID‑19 made in‑person training impossible. Cipla chose MindTickle, using its onboarding platform and Missions to deliver bite‑sized content, measure skills, and integrate sales managers into the learning process.

MindTickle enabled Cipla to roll out engaging, consumable content and periodic assessments at scale; the company cut average time‑to‑onboard by more than 70%, increased learning consumption over 3x (3.54x pre‑COVID levels), grew the share of A‑grade learners by 30%+, and achieved significant cost savings while training 160 batches in 2020 and continuing to onboard ~2,000 hires annually. MindTickle’s platform also improved skills visibility and manager involvement, helping Cipla maintain training quality in a 100% virtual environment.

Cipla

Anindya Bhattacharyya

Director and Head – Sales and Marketing Academy