Case Study: Domino Data Lab cuts sales cycle 11% and builds a culture of enablement with MindTickle

Domino Data Lab Powers Up Reps' Insights, Builds a Culture of Enablement with MindTickle

Domino Data Lab, a fast‑growing creator of enterprise data science platforms, needed a scalable way to keep a distributed sales team up to date as market messaging and product priorities shifted rapidly. With reps across multiple time zones and limited training windows, Domino turned to MindTickle’s data‑driven sales enablement platform to deliver consistent, asynchronous education and track rep engagement.

MindTickle enabled Domino to publish frequent quick updates, run short certified trainings, and introduce video role‑plays and peer‑to‑peer learning, embedding enablement into the sales culture. The MindTickle rollout drove higher engagement, faster adoption of best practices, improved onboarding readiness, and contributed to a measurable compression of the sales cycle—about two months shorter (roughly an 11% reduction).

Domino Data Lab

Sean Heisler

Director of Revenue Operations