Case Study: Dabur achieves rapid sales readiness and higher rep performance with MindTickle

By leveraging MindTickle, Dabur devised a systematic approach to deliver, manage and measure sales effectiveness

Dabur, the world’s largest ayurvedic and natural healthcare company with a 1,500‑rep sales force covering 400 products and 1,000+ SKUs, faced the challenge of remote, geographically distributed reps needing timely product, competition and process updates plus measurable proof of knowledge absorption and process adherence. To improve sales process adherence and readiness at scale, Dabur partnered with MindTickle and deployed the MindTickle sales enablement platform, including its mobile app and role‑based learning modules.

MindTickle delivered mobile, role‑customized modules, real‑time bite‑sized updates, analytics, gamification and reinforcement assessments so managers could see “who knew what” and remediate quickly. The result: participation and completion for crucial updates exceeded 95%, the communication cycle for new information fell from two weeks to two hours, and classroom travel and accommodation costs for 1,500 reps were eliminated. Performance gains translated into business impact — reps scoring 80%+ on certifications earned 39% more commission, and those completing >85% of modules earned 26% more — with MindTickle enabling managers to track readiness and link learning to sales outcomes.

Dabur

Chirag Singh

Manager - Sales Capability