Case Study: Appier achieves analytics-driven global sales enablement and major cost savings with MindTickle

Appier Powers Up its Global Sales Force with Analytics-Driven Sales Enablement

Appier, an AI-driven marketing automation company serving 1,000+ brands across 14 markets, faced the challenge of rapidly enabling geographically distributed, fast-growing sales teams with just-in-time training and better visibility into learning performance. To meet needs for flexibility, simplicity and analytics, Appier selected MindTickle’s analytics-driven sales enablement platform.

MindTickle implemented the solution in under a month, supporting new-hire orientation, a five-part sales skills series and ongoing product updates, and scaling to 90+ users and 25 content creators. With MindTickle, Appier achieved average team completion rates above 90% (target 75%) and some teams over 95%, reduced travel and training costs, and quickly expanded enablement to account managers—delivering measurable cost savings, faster rollouts and improved performance visibility.

Appier

Sandy Tsai

Senior Manager