Case Study: Avalara scales partner operations and improves channel visibility with Mindmatrix Bridge PRM

Avalara Transforming Partner Programs with Advanced PRM Solutions

Avalara, a cloud-based tax compliance automation provider, wanted to strengthen its partner program as it scaled channel operations and grew rapidly. It needed better visibility into partner activity and a way to provide assets that met different regulatory requirements, so it evaluated partner relationship management options from Mindmatrix.

Avalara chose Mindmatrix’s Bridge PRM platform to support its updated partner program, including new partner tiers, financial incentives, a partner portal, and a built-in learning management system. With Mindmatrix, Avalara centralized partner support, gained real-time visibility into partner activities, and was able to scale its channel operations to support thousands of partners while improving compliance and partner engagement.

Avalara

Frank Hanzlik

Vice President and GM, Global Partner Development and Programs