Case Study: Pure Intentions Coffee grows nationwide with cold brew packaging by Mindful & Good

Pure Intentions Coffee grows nationwide distribution with Mindful & Good

Pure Intentions Coffee, charlotte’s first Fair Trade and USDA Organic Certified coffee roaster, needed design assistance to build its brand and create a line of cold brew packaging that reflected its high-quality product and expertise. The company hired Mindful & Good as a design partner to help it stand out in a highly competitive field and appeal to major retailers.

Mindful & Good created a sophisticated brand image and packaging with subtle finishes and iconography that evoked a classy yet approachable feel. The new packaging was a success, enabling Pure Intentions Coffee to grow its year-round offering and achieve nationwide distribution in major retailers like Whole Foods Market, Harris Teeter, and Walmart, as well as hospitality venues like Hilton Hotels. The design provided the flexibility to branch into new products and was credited by the client for helping secure additional sales and develop key relationships.

Pure Intentions Coffee