Case Study: Charlotte VegFest Energizes Its Brand with Mindful & Good

Charlotte VegFest grows to over 100 vendors with Mindful & Good

Charlotte VegFest, a major annual festival promoting plant-based living, faced the challenge of refreshing its brand to reflect its growth and broad appeal while staying true to its mission. The vendor, Mindful & Good, was engaged to provide services including brand strategy, brand identity, and illustration to elevate the festival's image.

Mindful & Good crafted a vibrant and inclusive brand identity centered around playful illustrations and whimsical shapes. This solution captured the event's energy and fun atmosphere, making it welcoming to both long-time vegans and newcomers. The rebrand successfully emphasized the festival's commitment to healthy, sustainable, and compassionate living.

Charlotte VegFest