Case Study: UGG Australia achieves 4X higher mobile engagement and #1 Cyber Monday search with Millennial Media

UGG Australia® Celebrates Life’s Moments with Mobile

UGG Australia sought to make a standout entrance with its first global brand campaign, “THIS IS UGG,” ahead of the 2014 holiday season. The brand needed high-impact media that would connect the campaign’s idea—that life’s biggest moments are often the smallest—with consumers’ everyday lives and drive holiday shopping interest.

Working with Palisades MediaGroup, HDF.LA and Millennial Media, UGG executed a mobile-first campaign that paired existing creative with an interactive gallery of clickable products to create a virtual shopping experience, while using scale and behavioral targeting to reach brand advocates and influencers. The campaign delivered 4x higher engagement than platform benchmarks, made “UGG” the most searched term on Cyber Monday, and secured three of the top 12 most sought-after holiday items.

UGG Australia