Case Study: The North Face achieves 319K+ completed views and strong mobile engagement with Millennial Media Video PLUS

The North Face Explores New Channels with 1st Ever Mobile Campaign

The North Face launched its first mobile campaign to boost brand awareness for the Never Stop Exploring campaign, targeting 18–34-year-old men in Germany and Italy ahead of the winter holiday season.

Millennial Media delivered a Video PLUS full-screen interactive video (skippable after 7.5 seconds) and selected publishers and apps using comScore data to reach the target audience. The campaign achieved 319,000+ completed views in Germany and more than 114,000 in Italy, drove engagement with local sites (9.5% in Germany, 8.5% in Italy), and saw 33% of German viewers and 19% of Italian viewers replay the video, yielding an additional 128,000 views.

The North Face

Alessander Argenti

Junior Digital Marketing Manager