Case Study: Intrepid Fallen Heroes Fund achieves $40M+ raised and four treatment centers funded with Millennial Media

The Intrepid Fallen Heroes Fund “Makes It Visible” With Mobile

The Intrepid Fallen Heroes Fund launched the “Make It Visible” campaign to raise awareness and drive donations for new rehabilitation clinics serving veterans with PTSD and other invisible wounds of war. Faced with the need to reach a broad, engaged audience and generate immediate contributions, the organization sought a way to mobilize supporters quickly and conveniently.

Partnering with MEC and Millennial Media, they ran a targeted mobile campaign across smartphones and tablets with a clear “Donate Now” call-to-action that let users give directly from their devices. The effort exceeded Millennial’s nonprofit CTR benchmarks, has raised over $40 million to date, fully funded four treatment centers, and continues to bring in daily donations.

Intrepid Fallen Heroes Fund

David Winters

President