Case Study: The Home Depot achieves record mobile site traffic and markets 11 offers with Millennial Media’s Mobile Circular

The Home Depot Constructs Unique Memorial Day Campaign With Mobile

Home Depot sought to drive incremental sales and boost awareness of key seasonal products and offers leading up to and through Memorial Day. The challenge was to reach its core shoppers with multiple promotions in a high-visibility, mobile-first format during a compressed holiday window.

Millennial Media’s Mobile Circular delivered a swipe-through ad unit featuring 11 distinct offers, run 10 days before Memorial Day with a 3-day Mobiblock to secure dominant share of voice. Targeted to adults 25–54 with local and demographic targeting across iPhone, Android and other smartphones, the campaign drove Home Depot’s highest mobile site traffic ever on the Saturday of Memorial Day weekend and saw consumer engagement with every offer in the unit.

The Home Depot