Case Study: Jeep achieves cross-screen reach and 43% higher PC CTR with Millennial Media

Jeep Wins With Mobile-First Approach To Cross-Screen

Jeep refreshed its 2014 Patriot and Compass models and needed to boost awareness and consideration by driving qualified consumers to Jeep.com anytime, anywhere. To reach on-the-go buyers across devices, Jeep partnered with Universal McCann and Millennial Media to pursue a mobile-first, cross-screen approach that targeted audiences at all touch points.

The team used third-party auto audience data plus Millennial’s multi-screen device-matching to deliver continuity messaging as users moved between smartphones, tablets and PCs, with PC banners directing traffic to Jeep.com. The campaign reached 1.4 million unique cross-screen viewers, delivered the same user across multiple screens for over 57% of impressions, and increased PC ad CTRs by more than 43% when users were reached on mobile first.

Jeep