Case Study: Campbell’s Swanson achieves measurable in-store sales lift with Millennial Media

Campbell’s Swanson Brand Measures ROI on Mobile

Campbell’s Swanson brand wanted to boost in-store sales by inspiring shoppers to use its products for holiday meals, but needed a strong mobile strategy that could drive creativity, action, and measurable results. Swanson partnered with Millennial Media and its mobile platform to support the campaign.

Millennial Media implemented a full-stack mobile campaign using Product Purchase Rate measurement, matched profile data, and multiple audience targeting tactics including demo, retargeting, and third-party targeting. The campaign delivered more than a 7% lift in in-store sales, generated over 4x return on ad spend, and outperformed Nielsen Catalina benchmarks by 43%.

Swanson