Case Study: Telefónica boosts digital transformation and employee collaboration with Microsoft Yammer and Office 365

Telefónica empowers employees, achieves digital transformation with social communities

Telefónica, a global telecommunications company, sought to foster a digital transformation by breaking down internal silos and creating a more agile, collaborative, and innovative culture across its 21 countries of operation. To achieve this, the company partnered with Microsoft Corporation and implemented Yammer, the enterprise social network within Microsoft Office 365, to serve as its platform for open, nonhierarchical employee communication.

By deploying Microsoft's Yammer, Telefónica created a vibrant social community where employees could collaborate on problem-solving, drive innovation, and participate in strategic discussions. The solution resulted in significant measurable impact: over 95,000 employees adopted the platform, leading to the development of new products for key markets and more efficient internal processes. Crucially, Yammer enabled the participation of all 125,000 employees in corporate strategy meetings, transforming them from passive listeners into active contributors and strengthening Telefónica's competitive agility.

Telefonica

Aitor Goyenechea

Director of Global Internal Communications