Microsoft Corporation
2455 Case Studies
A Microsoft Corporation Case Study
Macy’s, a large U.S. retailer with more than 700 stores, wanted to remove friction from the customer experience by giving store leaders better tools and more time on the sales floor. The company had previously relied on managers spending too much of their day at desks, which limited their ability to coach associates, support customers, and maintain consistent store execution. Microsoft Corporation, using Office 365 and Surface devices, helped Macy’s address this challenge.
Microsoft Corporation implemented a mobile, connected store-leadership experience with Surface, Office 365, Skype for Business, and Macy’s custom MyStore app, giving managers real-time KPIs, staffing data, and single sign-on access to more than 30 tools. The result was stronger collaboration, faster decision-making, and more time on the sales floor, which improved store operations, helped reduce staff turnover, and supported rising customer satisfaction scores.
Sue McMahon
Macy’s