Case Study: House of Fraser achieves richer omnichannel customer experiences with Microsoft Corporation Azure

House of Fraser enriches in store and online customer experience using Azure cloud

House of Fraser, the UK department store retailer, needed to modernize its shopping experience as customer behavior shifted toward digital channels. The company wanted a flexible public cloud foundation for a five-year transformation, and it chose Microsoft Corporation’s Azure cloud to support a new multi-channel, multi-brand e-commerce strategy.

Microsoft Corporation implemented Azure as the core platform for House of Fraser’s digital marketing, website, order management, and electronic point-of-sale systems, with integration through MuleSoft and SAP Hybris. The result was a scalable, consistent infrastructure that reduced key page load times and handled a record Black Friday 2017 surge of 1.7 million visitors and 10 million page views without disruption.

House of Fraser

Paul Mason

Director of Architecture and Assurance