Case Study: Macy’s empowers store leaders and boosts customer satisfaction with Microsoft Azure

Macy’s - Customer Case Study

Macy's, a large U.S. department-store retailer with more than 700 locations, faced the twin challenges of removing customer friction and maintaining consistent execution across many stores. Store managers were spending up to a quarter of their day stuck in back-office tasks, limiting their ability to coach associates, support customers, and ensure a consistent in-store experience.

Macy's equipped leaders with Microsoft Surface devices, Office 365 and a custom MyStore app that provides single sign-on to 30+ tools and real-time KPIs, plus Skype for Business and Office 365 Video for virtual store tours and best-practice sharing. The result: managers spend more time on the sales floor, coaching and improving displays, which has boosted execution, helped reduce staff turnover and driven higher customer satisfaction—while Macy’s plans to expand analytics and telephony capabilities.

Macy’s

Sue McMahon

Macy’s