Case Study: Folloze achieves a secure, scalable platform and enhanced sales engagement with Microsoft Azure

Folloze Disrupts the Sales Industry with Cutting-Edge Technology Powered by Microsoft Azure

Folloze is a Palo Alto–based account-based marketing (ABM) platform that helps sales teams create account-specific content “boards” to engage customers. As the company scaled, it faced the dual challenges of aligning sales and marketing workflows, delivering timely, trackable content through familiar channels, and securing globally compliant, highly available hosting after a previous cloud outage.

Folloze integrated Microsoft solutions—Office 365 with an Outlook add‑in for sending and tracking boards, Surface Book devices for mobile selling, and a migration to Azure for secure, scalable, globally compliant hosting. The result was simplified onboarding and collaboration, real‑time analytics and exportable reporting, improved customer engagement and win rates, and reliable performance with 99.95% uptime to support international growth.

Folloze

Jon Heintschel

Customer Success Manager