Case Study: Alaska Airlines achieves a mobile-first customer and employee experience with Microsoft Azure

Airline Uses Tablets, Cloud Services to Offer More Engaging In-Flight Entertainment

Alaska Airlines, which serves more than 17 million customers across 60 cities, aimed to strengthen its reputation for pioneering technology by perfecting a mobile‑centric experience for both customers and employees. The challenge was to deliver the right information to the right person at the right time across Android, iOS and Windows platforms while leveraging existing developer skills.

Using Xamarin in Microsoft Visual Studio alongside Azure, Office 365 and Visual Studio Team Services, Alaska’s developers reuse C# to build native cross‑platform apps, streamlining development and deployment. The approach enabled faster, more consistent mobile experiences and improved delivery of timely information to customers and staff across the airline’s network.

Alaska Airlines

Curtis Kopf

Vice President of Customer Innovation