Case Study: Moor Park Golf achieves over 1-minute longer dwell time and 25% lower bounce rate with Miappi

Sydney’s home of public golf has been harnessing the power of user-generated content since 2016 with incredible results

Moor Park Golf, a historic public golf venue attracting more than 180,000 visitors a year, wanted to harness customer voices and user‑generated content to boost its marketing and online engagement. After searching for a solution, Moor Park Golf selected Miappi to bring those customer stories to life via a social media aggregation and display.

Miappi implemented a social media wall on the Moor Park Golf homepage (leveraging the #MPGOLF tag) and extended the feed to an on‑site digital screen, surfacing customer photos, lesson stories and restaurant highlights. The Miappi solution drove measurable gains — dwell time increased by over one minute, new sessions rose by 25%, and bounce rate fell (reported as a 25% decrease) — delivering stronger engagement and social proof for Moor Park Golf.

Moor Park Golf