Case Study: The Old Stocks Inn achieves 8% ADR growth, 8% higher web conversion and 70% online check‑in adoption with Mews

The Old Stocks Inn embraces smart hotel tech

The Old Stocks Inn, a boutique Grade II‑listed hotel in the Cotswolds, needed more operational flexibility and an intuitive cloud PMS to improve guest experience, drive more direct bookings and boost ADR and upselling. They chose Mews and its hospitality cloud tools — including the Mews Booking Engine, Guest Journey and Revenue Management — to replace manual processes and modernize operations.

Mews completed remote onboarding in just three weeks and rolled out online check‑in, virtual concierge, booking engine upsells and flexible revenue management; as a result 70% of guests use online check‑in, website conversion rose 8%, ADR increased 8% in the first two months (with an extra 2–3 rooms sold on weekends at up to £50 more per room) and online ancillary sales through the Oaky integration rose to £12,500 annually (400%+ increase, 10–12x ROI). Mews also reduced manual work across teams, cutting printouts and saving staff time while improving guest engagement.

The Old Stocks Inn

Jim Cockell

Owner