Case Study: Dell achieves high-quality customer stories during lockdown with Metia

Dell captures high-quality customer stories in lockdown with Metia

Dell Technologies faced the challenge of capturing new, high-quality video customer stories during the COVID-19 lockdown, when sending a film crew on location was impossible. They needed to tell rich, multi-dimensional narratives to show how their technology enabled communities to work together, but using standard video conferencing tools like Zoom would result in poor audio, lighting, and shaky footage. Dell partnered with its longstanding vendor, Metia, to overcome this.

Metia implemented its new virtual video offering to conduct a remote shoot for Dell. The solution involved virtually filming directors, teachers, students, and parents at the American School of Milan using methods developed by Metia's team. This approach resulted in a high-quality, inspiring customer advocacy film that beautifully captured an uplifting story of innovation and community without anyone leaving their home.

Dell