Case Study: Upwork transforms into the world’s marketplace for work with Metalab

Upwork boosts revenue 68% with Metalab

Upwork, a major online talent marketplace, embarked on an ambitious project to transform its business from a job board into a comprehensive work platform. Amidst a global pandemic, they sought to lead the new world of work and tapped the product design firm Metalab to set a new product vision and design key user flows.

Metalab implemented a complete overhaul of Upwork's digital experience, including a new website and a centralized Work Hub for employers. They also created a robust global design system to support the new vision. Following this partnership, Upwork saw massive year-over-year growth, including a 68% increase in revenue since 2020, with its talent community earning $3.8 billion on the platform.

Upwork