Case Study: Zoom cuts CPC by 77% and boosts ROI 3X with Metadata.io

Zoom cuts CPC by 77% with Metadata.io

zoom, a global B2B marketing team, faced the challenge of needing to scale its ad campaigns with fewer resources and tighter budgets. Their goal was to achieve faster results with less manual effort, a process that was particularly burdensome during a team transition. To address this, zoom turned to Metadata.io and utilized its Bid Agent product.

Metadata's solution was its AI-powered Bid Agent, a LinkedIn bidding automation tool that makes real-time bid adjustments. This implementation led to significant results, including a 77% reduction in cost-per-click and a 3x boost in ROI, increasing from 3.26x to 9x. Furthermore, the tool saved the marketing team 3-10 hours per week and reduced the time to build campaigns from 3.5 weeks to under 10 minutes.

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