Case Study: Zingtree improves paid social targeting with Metadata.io

How Zingtree Improved Their Targeting on Paid Social With MetaMatch

Zingtree, a software company with 46 employees serving 700+ companies in 54 countries, was unhappy with its paid search performance and wanted a better way to generate qualified opportunities through paid social. The team needed to reach the right accounts and people on Facebook, Instagram, and LinkedIn, but native targeting options made it difficult to target companies using specific technologies.

Using Metadata.io’s MetaMatch with Salesforce integration, Zingtree built highly targeted audiences using technographic and intent data, eCommerce data, account and contact list uploads, and dynamic Salesforce audiences. Metadata.io helped them run awareness campaigns aimed at companies using Zendesk and similar tools, combined with contact-level criteria like job title and seniority; the result was strong sales support, near-certainty they were reaching the right people, and a closed-won deal from paid social within the first 30 days.

Zingtree

Grant Duncan

VP Marketing