Case Study: Writer reduces CPMQL by 86% with Metadata Optimizer from Metadata.io

How Writer Reduced CPMQL by 86% with Metadata Optimizer

Writer, the full-stack generative AI platform for enterprises, needed to drive more pipeline while lowering its cost per lead and improving campaign efficiency as it scaled its marketing efforts. To address these challenges, the company turned to Metadata.io, using Metadata Optimizer and Auto Pause Rules to better manage and measure paid campaigns.

With Metadata.io, Writer set hard targets for CPL and CPMQL, automatically paused underperforming campaigns, and used attribution and reporting to refine strategy. The results were strong: Writer reduced CPMQL by 86%, increased lead volume by 1,036%, and saved 3–5 hours per day, giving its paid marketing manager more time for strategic work.

Writer

David Zeledon

Paid Marketing Manager