Case Study: Webex Events increases pipeline by 60% with Metadata.io

How Webex Events Increased Pipeline by 60% With 73% Less Budget in Three Months

Webex Events, the end-to-end event management platform formerly known as Socio, was facing budget cuts after spending 95% of its paid social budget on lead generation campaigns that were producing low-quality leads and few opportunities. With a small two-person paid media team, they needed a better way to educate audiences, improve efficiency, and make their marketing budget go further using Metadata.io.

Using Metadata.io, Webex Events segmented ICP audiences, tested educational and product video experiments across the funnel, and automatically shifted budget toward the highest-performing pipeline-generating campaigns through HubSpot integration. In just three months, Metadata.io helped Webex Events increase pipeline by 60%, create 53 opportunities, and lower cost per opportunity by 44% while using 73% less budget.

Webex

Andrew Harder

Senior Paid Media Manager