Case Study: AlignCommerce achieves 4x sales volume and 45% lower cost per lead with Metadata.io

How Veem (AlignCommerce) Tripled Customer Acquisition

AlignCommerce, a hyper-growth FinTech startup, needed to narrow its marketing focus after paid search produced a broad, low-quality lead pool and high funnel fallout. Already using Metadata.io to screen new product signups and fight fraud, AlignCommerce engaged Metadata.io to accelerate customer acquisition while maintaining or lowering customer acquisition cost.

Metadata.io ran a four-week program of dozens of small, segmented experiments—using look-alike targeting, landing‑page optimization and retargeting powered by its proprietary algorithm—to pull in more qualified signups. The campaign delivered 4x the volume of sales‑qualified prospects, a 35% increase in registrations, a 45% cut in cost per lead, a 95% reduction in fraudulent registrations and an 87% drop in unserviceable leads, creating a significantly more targeted, predictable pipeline.

AlignCommerce

Elina Gitlin

Head of Marketing