Case Study: UserVoice achieves 33% lift in lead-to-opportunity conversions in 90 days with Metadata.io

How UserVoice Improved Lead to Conversion by 33%

UserVoice, a provider of product feedback management software, needed to increase pipeline efficiency and cut the time spent on manual optimization of paid ad campaigns. They engaged Metadata.io to analyze their funnel and automate more effective, programmatic advertising targeting.

Metadata.io performed a four‑week funnel analysis to identify precise demographic, technographic and buyer-intent targets, then launched programmatic campaigns across LinkedIn, Facebook, Twitter and other publishers. Metadata.io’s platform generated 250 leads in the first 90 days, produced 13 new opportunities, delivered a 33% lift in MQL-to-opportunity conversion, engaged 11.7% of targeted accounts, reduced cost per opportunity by 10% and saved the marketing team nearly 20% of their time.

UserVoice

Gaurav Saini

Director of Growth & Acquisition