Case Study: Tipalti achieves predictable lead generation in under six months with Metadata.io

How Tipalti Created a Predictable Lead Gen Source in Under 6 Months

Tipalti, a global payables automation software company, needed to scale growth by generating predictable, qualified leads from social channels. Despite an ABM strategy, Tipalti struggled to consistently drive quality leads on LinkedIn and Facebook, so they engaged Metadata.io to provide an automated, AI-driven account-based advertising solution.

Metadata.io deployed its platform to run dozens of live campaigns and hundreds of multivariate experiments, automatically optimizing audiences, creatives and channels. Within six months Metadata.io helped Tipalti achieve 1,281,200 impressions, 6,640 clicks, 518 leads, 76 MQLs, 22 opportunities, $1.18M influenced pipeline and $330K+ net-new qualified pipeline, while continuing ongoing testing and optimization.

Tipalti

Peter Tarrant

Account Based Marketer