Case Study: ThoughtSpot Generates $5M in Pipeline with Metadata.io

How ThoughtSpot Activated Their Intent Data and Generated $5M in Pipeline

ThoughtSpot, the Modern Analytics Cloud company, had a lean marketing team that was under pressure to do more with limited time and resources. They had invested in intent data from 6Sense and G2, but struggled to activate those signals effectively and target the right people without creating a lot of manual campaign work.

Metadata.io helped ThoughtSpot activate its intent data and scale paid campaigns using dynamic Salesforce audiences for Facebook and LinkedIn. With Metadata, ThoughtSpot generated 64 opportunities on Facebook in six months, drove $2.8M in pipeline with a 9.8X ROAS, launched 1,600+ experiments, and automated 2,795 hours of work while saving $214,880 in manual effort.

ThoughtSpot

Megan Boone

Senior Director of Revenue Marketing