Case Study: Qualified achieves $6.9M in influenced pipeline with Metadata.io

How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline

Qualified, a software company that helps revenue teams grow pipeline using its website, needed a better way to advertise to in-market accounts using its own intent data. Before working with Metadata.io, they relied on third-party intent data and ad tools with limited success, and their audience targeting did not align well with Salesforce reporting or drive the right actions.

Using Metadata.io, Qualified turned Signals intent data into more targeted audiences across Facebook and LinkedIn, combining account-level and contact-level criteria to reach surging accounts and in-market buyers. Metadata.io helped them automate 703 hours of work, reach more than 2,000 target accounts, and influence $6.9M in pipeline while improving ad efficiency and supporting sales follow-up with tracked website visits.

Qualified

Nick Duke

Senior Director, Digital Marketing