Case Study: PandaDoc achieves 44 demo requests in one week with Metadata.io

How PandaDoc Generated 44 Demo Requests in One Week

PandaDoc is a fast-growing SaaS company that helps teams create, send, track, and eSign proposals. To differentiate its platform from single-purpose e-signature tools and to deliver a steady stream of Sales-ready leads, PandaDoc engaged Metadata.io’s automatic account-based advertising platform.

Metadata.io generated custom audiences, ran massively scaled multivariate ad experiments (pretargeting), and automatically optimized creative and channels, freeing PandaDoc from manual testing and tagging. The Metadata.io program completed 87 experiments, delivered 44 demo requests in one week, generated over 800 new leads, improved the lead-to-opportunity rate by 11%, and produced 72 new or influenced opportunities.

PandaDoc

Paul Bussenius

Director of Demand Generation