Case Study: Nitrogen Wealth achieves 14x triggered ROI with Metadata.io

How Nitrogen Wealth Triggered 14x Return on Google Search

Nitrogen Wealth, formerly Riskalyze, is a financial software company that needed help managing Google Search campaigns with a small marketing team. They were struggling with manual optimization, wasted ad spend, low-quality leads, and limited visibility into which campaigns were driving MQLs and opportunities across Marketo and Salesforce.

Metadata.io helped Nitrogen Wealth improve performance by auditing campaigns, shifting to SKAGs, expanding keyword strategy, running A/B tests, and integrating with Marketo and Salesforce for better attribution and budget allocation. With Metadata.io, Nitrogen Wealth achieved 14.45x triggered pipeline ROI, 23x influenced ROI, and tripled inquiries and sales accepted opportunities with the same budget.

Nitrogen Wealth

Kylee Schreck

Senior Digital Marketing Manager