Case Study: Knowi achieves 200% increase in lead conversion rates in 6 months with Metadata.io

How Knowi Increased Conversion Rates by 200% in 6 Months

Knowi, a business intelligence platform for modern data stacks, needed to break into a new niche and rapidly scale marketing-qualified leads to feed a growing sales team and hit revenue targets. To solve that challenge, Knowi engaged Metadata.io and its closed-loop demand generation platform to find the best channels and accelerate lead generation.

Metadata.io used its patented AI Operator to run massively scaled multivariate ad experiments across social and programmatic channels, testing dozens of permutations with minimal human intervention. In the first 120–180 days Metadata.io ran hundreds of experiments, identified the top 15% of winning offer/channel combinations, and delivered a 436% increase in net-new leads and a 200% increase in lead conversion rates, outperforming previous tools like Terminus.

Knowi

Kim Loughead

Vice President of Marketing