Case Study: Fivetran increases conversions 3X and generates $6M pipeline with Metadata.io

How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline

Fivetran, a software company that automates data integration for 150+ data sources, needed help improving LinkedIn engagement and converting prospects who were unlikely to sign up for a trial or demo. To address these challenges, they turned to Metadata.io and its MarketingOS platform.

Metadata.io helped Fivetran better target the right LinkedIn accounts and nurture them based on funnel stage, while also enabling more personalized content for engaged prospects. The results were strong: in six months, Fivetran generated 3,300 leads, 1,400 opportunities, 94 closed-won deals, and $6M in pipeline, while also automating 6,967 hours of work and saving $535,604.

Fivetran

Jonathan Weiss

Digital Marketing Manager,